Resilience Coaching Programme
The "Uplift My Life" programme combines evidence-based psychology and wellbeing techniques with coaching guidance. It is personalised to each individual's unique needs, offering sustainable support for a brighter future.
Deliverables:
Logo Design
Initial Draft Logo
The Pitch
The Problem
The initial logo design was too aligned with the tourism industry and could have been easily misinterpreted. Emphasis on the coaching aspect was required while still using the hot air balloon, which was an important visual for the client.
Final Revised Logo
Revised Logo Design
The final logo features changes in size, colour and the addition of a speech bubble. This strengthens the logo's scalability and makes it more easily recognised within the coaching industry.
"I highly recommend Martin's design talents. I recently commissioned him to do a logo for a community programme that I am launching. I was highly impressed by how he translated the brief and then worked collaboratively with me to really bring the programme vision to life through his logo design."