Italian Ristorante
Bellario is an authentic Italian restaurant celebrating 50 years of business. The brief was to create a new identity and direction that reflect its expertise within the ristorante sector. I designed all mock-ups for the visual identity of Bellario.
Deliverables:
Research
Competitor research within the restaurant industry found that a simple monogram or wordmark is used across multiple printed materials to ensure scalability.
The Solution
The Bellario logo includes slight modifications to the 'Buona Display' font. I added a vine in the top left of the mark to reflect its connection to the restaurant industry.
Typefaces
I chose 'Baskerville' for the titles and 'Azo Sans' for the body text to strike a balance Bellario's roots and its evolving digital presence.
Colour
Color plays a crucial role in a restaurant's visual recognition, which is why I selected a bold 'Spiced Sienna' to reflect Bellario's cuisine..
