Whitepaper

Effort-based training and Web3 rewards app

Financial Advisory and Risk Management Solutions

MOTRA LTD is a B2C company in the Web3 space. The brief was to design MOTRA’s 26-page Whitepaper, presenting its mission and token model with clarity. I developed a structured visual language with branded typography, clear layouts, and custom graphs to make complex blockchain concepts accessible and investor-ready.

Deliverables:

Brochure Design

Styling Guidlines

Research & Planning.

The MOTRA whitepaper needed to balance technical blockchain detail with accessible storytelling. My focus was on shaping complex content into a document that builds clarity and trust for both investors and everyday readers.

Corporate brochure design typically involves sans-serif typography and industry-related photographs, but the key is to convey the businesses story and services in a coherent and engaging manner.

Design Approach

I created a consistent 26-page system using grids, branded typography, and custom graphs. Visual hierarchy, white space, and data visualisation made tokenomics and technical flows clear, professional, and easy to understand.

Visual Balance

I used hierarchy in headings, icons, and colour to guide readers through revenue streams, keeping complex information visually balanced.

Presenting Data

Charts and tables were styled with MOTRA’s brand colours and consistent typography, making financial projections clear and structured without overwhelming the page.